Kaiko is a premium women’s fashion brand that designs its products in-house and works with production partners, including jewelry production in Nepal. The company has an 11-person team in Helsinki, and its online store accounts for approximately 85% of total sales. Kaiko is also preparing to open a seasonal pop-up on Pohjois-Esplanadi in Helsinki. At the same time, international growth has become an increasingly important focus area.
Mirjam discovered Suunta.ai through digital advertising. What immediately caught her attention was that the product was not positioned as just another general AI tool, but as a solution specifically relevant for CEOs and business leaders.
For Mirjam, the appeal was clear: she wanted a way to better manage the bigger picture, define the right goals, and support strategic work in a structured way. Kaiko uses Suunta.ai for building and shaping strategy, and wants to expand usage and strategy implementation more broadly across the organization. The experience has been promising.
Mirjam highlighted the value of how Suunta.ai supports strategic thinking through dialogue. Rather than simply generating answers, the platform asks follow-up questions, pushes for clarity, and highlights possible inconsistencies. This made the process more useful and more rigorous from a leadership perspective. “I especially liked that Suunta.ai doesn’t let me off too easily. It asks clarifying questions and identifies contradictions.”
That approach made the experience feel more like structured strategic sparring than traditional AI prompting. For a fast-moving growth company, this kind of support can help ensure that strategy work becomes sharper and more actionable.
One of the most interesting opportunities for Kaiko is how Suunta.ai supports goal-setting, follow-up, and execution more systematically. She described a future with Suunta.ai being part of her regular leadership routine helping her quickly understand how the business is doing and where the company should focus next. “I can see this becoming a tool that helps me immediately understand how we’re doing and what we should focus on.”
For Mirjam, the platform already shows strong potential as a strategic leadership tool, especially because it helps structure thinking, challenge assumptions, and support better decision-making. “Overall, it feels like a very promising tool.” Mirjam states.
